Facebook has been a major marketing tool for many businesses in recent years. Particularly, small businesses like coffee shops, boutiques, entertainment blogs and other small brands have significantly benefited from using Facebook to get the word out about their businesses. So why is Facebook so useful?

It ranks well in search engines

Facebook is a very innovative and current platform that is ranked second to Google as the most popular website in the world so they tend to rank exceptionally well in search engines. When you create a Facebook business page, you get to be a part of this highly ranked website so when potential customers are searching for your business or keywords related to your business online, your Facebook page is very likely to show up on the first page.

Shareable content

Another great benefit of using Facebook for your business is the fact that the content you put out is easily shareable with others. This a great way to use word-of-mouth marketing to organically grow your tribe of raving fans. Sharable content also makes it less expensive to market your business and more effective than having your content on an isolated website.

Facebook Ads are highly targeted

If you want to step into the realm of paid advertising, Facebook Ads are probably the most effective form of advertising. Here’s why: At this point there are over a billion people who are active users on Facebook. They have also imputed valuable information such as their age, interests, where they live and more. You can use this information to create highly targeted ads that are shown only to relevant persons thus increasing your conversion rates significantly.